Is your website design out of date? Even if your website is designed to function on a basic level, your design still has a big impact on your sales. The first impression is formed by the initial web design and if you don’t do a good job, visitors will leave your website and go elsewhere for what they’re looking for. Fortunately, an outdated site can be brought up to date with a few simple fixes. Here is a quick list of improvements you can make to your web design.
1. Use a Better Font
The easiest thing you can do to increase sales through your web design is to change your front. Too many people are using the standard Arial font or using font that is hard to read. You want to use a font size that’s large enough for visitors to scan-read through it and a type that stands out from other sites and has a high readability.
2. Improve Credibility
Credibility is important whether you’re in the reseller hosting business or promoting a kitchen tool. When visitors land on your site, they need to feel they’re on a website they can trust. This has to start with a professional design that’s built around your topic. For example, if you’re in the reseller hosting business, the design theme should be built around hosting which indicates to the user that he’s on the right site.
There are other ways to improve your credibility. Adding the author’s photos, showing security seals, displaying review ratings from well-known sites and using logos of business vendors (Paypal, Authorize.net, BBB) can all help you improve your conversion rates.
3. Clean Up Your Navigation Menu
Your navigation menu is what helps your visitors find what they’re looking for. You have to figure out what most of your visitors are on your site for and build your navigation menu around this. Make the most sought after information and pages prominent in your navigation menu. Figure what out your most important pages are and organize them into the appropriate categories. Simplify your menu if it’s too complicated and create a clean design that’s easy to look at and intuitive to use.
4. Create a Mobile Friendly Design
More people are using mobile devices to browse the Internet and shop. Even if the desktop version of your website is well designed, it doesn’t mean it will translate well to mobile devices. There are many things you have to do like rearrange your navigation menu, compress images and reorganize your widgets. A responsive design format is usually the best solution to the mobile compatibility issue.
5. Improve Your User Experience
UX design has been a design approach that has been trending for several years now. And it’s for good reason. The user experience you provide to your visitors helps them reach their goal which often is to find information or make a purchase. Things like your website’s loading time, site architecture and browse compatibility issues can all serve as barriers to that goal. You want to do your best to provide a seamless browsing experience that helps your visitor get to his goal.
6. Use a Layout that Focuses on the Content
You have to remember that your visitor ultimately came to your website for your content. If you have a design that takes away from the content, then you’re taking away from the medium that directly leads to sales. For example, having too many bells and whistles on the top of your fold or using flashy buttons and colors on the sidebars distracts the reader from delving into the content.
7. Use Better Call to Actions
Whether you’re asking for the sale or trying to get the visitor to subscribe to your email list, you need to make sure that you have a clear call to action. A red colored call to action box will do a better job than a standard blue link in getting the user to make the click. Little things like using icons and having the button get highlighted on the mouseover can also lead to more clicks. You can search for examples on Google to get an idea of how other websites are designing their call to actions.
8. Use Proper Spacing
Believe it or not, less is often more when it comes to design. The space between your content and your website elements dictates the readability, flow and perception. You can clearly see this in action just by improving the space between the words in the paragraph or creating more space between the main content and the sidebar. Creating more space and using spacing correctly helps put the focus on what’s important and allows the visitor to really get a grasp of how to interact with your website.
9. Set Up a Search Functionality
A search bar is the best solution if you can’t find what you’re looking for through a website’s navigation. A search tool has been known to help increase the sales for eCommerce sites and offers a better user experience for large content sites. There’s no reason why you shouldn’t add on your site. Just make sure that the search box is big enough for the user to be able to see what he is typing. In larger or complex sites, it might help to add filters to help return more specific results.
All of these improvements to your web design can help boost your online sales. The first impression is made when visitors land on your site, so you have to do a great job with your design. When making design changes, it’s very important to test different elements to figure out what works best. For example, one call to action button may outperform another. While it can involve a lot of trial and error, the process can add up to a big lift in your conversion and thus, increased sales.