WordPress is one of the most popular platforms when it comes to using content management systems. It’s easy to use, is completely customizable and has access to a wide range of tools and themes to make any site appear unique. This is why so many people choose WordPress hosting when building an online presence.

Although WordPress is more popular as a blog format for individuals, many businesses are also taking advantage of the system. From promoting eCommerce to simply sharing company information, WordPress hosting can be used for just about any purpose.

Here are some of the best plugins small business owners need to know about when it comes to using this powerful system. Each has a profound ability to affect how visitors and search engines interact with the site.

Yoast SEO

Search engine optimization is important for any business. Yoast SEO simplifies a lot of this process while helping developers create an attractive site for both humans and search engine bots. Based in the most current practices for optimization, users can rest easy knowing the site is in good hands.

One of the key features to Yoast is its ability to analyze content in real-time for readability and efficiency. Using a color-light system, developers can see what areas of the content need revamping to perform well for visitors whether they are bots or humans.


Jetpack is a plugin that comes pre-loaded with a wide variety of modules. Users can activate spam filters, install image galleries, proofread content and much more. While some tools require a free WordPress.com account, many of the features need nothing but turning on the module.

A nice addition to Jetpack is the ability to share new posts with social media instantly with Publicize. As soon as users click the Publish button, a link is sent to social accounts that are set up in the system.

Wordfence Security

Security is always a concern when building any kind of website. Wordfence Security is the answer to many of those. This plugin comes complete with a firewall, blocking features, scanning and monitoring abilities.

Wordfence is one of the most popular protection plugins for WordPress and delivers multi-site capabilities for those who need to protect many domains.

Google Analytics

No website would be complete without some kind of analytical software. Google Analytics is one of the most prominent sources online for visitor data. One of the best parts about this plugin is that it delivers data directly to the WordPress dashboard. This means users only have to directly access Google to dig deeper into that information.

The data collected can help develop future content as well as plan social media strategies.


Heat mapping is the process in which visitors leave behind a “thermal” imprint regarding how they use the site. This can offer great insights into what people are viewing and clicking. Mouseflow gives the ability to view this process.

A key feature of Mouseflow is how the system records visits, which allows developers to actually watch someone use the site. This records mouse movements and scrolling just like looking over a person’s shoulder.


Not everyone puts thought into the search ability of WordPress. However, this area plays a big part in how people find content on the site. SearchIQ not only indexes content in real-time, but it also delivers responsive search results and thumbnails that are more engaging.

SearchIQ comes with a range of customizing options to allow it to fit into any design or layout scheme.

Page Builder by SiteOrigin

When it comes to building a landing page, few tools can compete with the power of Page Builder by SiteOrigin. This plugin is completely customizable and comes with a variety of templates to choose from. It can build anything from an attractive homepage to an amazing layout of content in categories.

One feature that stands out the most of Page Builder is its ability to use any widget within a page or post. Even those that are strictly meant for the sidebar can be added in content.

WP Product Review

An incredibly useful plugin for the small business that offers insights into products is WP Product Review. This tool provides a layout that lets site owners give a clear rating regarding anything from items to services. Pros and cons, numerical ratings, custom icons and more are available for a plethora of purposes.

Another key element to WP Product Review is the ability to let users rate the goods as well. This gives interaction to guests while giving insights into how they view specific goods.

TinyMCE Advanced

Never underestimate the value of well-written content. TinyMCE Advanced is a plugin that adds more functionality to the WordPress editor. Using a drag-and-drop system, developers can add and remove tools and tool bars depending on the needs of the authors.

The plugin includes a range of features that are normally seen in most word processing applications. This includes the ability to print, subscript, copy, paste and much more. It’s a free addition to deliver the tools needed to create stunning content.

FAQ Responsive

Frequently asked questions is a great way to help visitors find answers. The FAQ Responsive plugin gives developers that ability while making sure it looks nice in mobile layouts. The system is customizable allowing developers to use icons, video and plain text.

FAQ Responsive also has the ability to accept custom CSS coding to customize it even further. Just by placing the shortcode, a complete FAQ list can be placed anywhere on the website.

Tools for Success..

One of the biggest benefits to WordPress hosting is the ability to find tools that can boost success. From creating content to marketing the business from the site with FAQ data, it can all play a part in company growth. Using any one of the above plugins has potential to vastly affect the site in a positive way. With more than 45,000 plugins available, a site owner can find a tool for just about any reason in WordPress.